In this weeks show John is joined by an extra special guest, head of communications at Eximia Graeme Cook.
Graeme is former EMEA strategic communications manager at Microsoft and has worked for both London Heathrow and BT in the past communications roles.
After telling our own Graeme and John origins story via wrestling and sharks, we talk about the power of stories and how you can harness storytelling to help get buy in for your ideas.
From neuroscience to Jaws, selling junk on eBay, right through to the neuroscience behind the way our brains LOVE stories, we give you practical and, sometimes slightly less practical, uses for stories which will help you engage people and rally around your ideas!
A fascinating episode not to be missed…
Let’s do this!
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1. 5 Business Lessons We Can Learn From JAWS
https://thedailyjaws.com/blog/2019/7/25/5-lessons-business-we-can-learn-from-jaws
2. Is the Karate Kid to Blame for the Design Sprint?
https://www.ridewiththepack.com/is-karate-kid-to-blame-for-the-design-sprint/
3. Eximia Linkedin page
https://www.linkedin.com/company/eximia-comms/
4. Graeme Cook Linkedin
https://www.linkedin.com/in/graeme-cook-20a80153/
5. Significant Objects Study
https://significantobjects.com/
6. Jaws the Novel - Peter Benchley
https://en.wikipedia.org/wiki/Jaws_(novel)
7. Fear City (Netflix)
https://en.wikipedia.org/wiki/Fear_City:_New_York_vs_The_Mafia
8. High Score (Netflix)
https://en.wikipedia.org/wiki/High_Score_(TV_series)
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Original music used in this podcast © Resting State by HOME:
https://home96.bandcamp.com/releases
Under the creative commons 3.0 license:
https://creativecommons.org/licenses/by/3.0/