Pack Unleashed

How to use stories effectively: With Special guest Graeme Cook

September 01, 2020 Pack: Better Together Season 1 Episode 12
Pack Unleashed
How to use stories effectively: With Special guest Graeme Cook
Chapters
Pack Unleashed
How to use stories effectively: With Special guest Graeme Cook
Sep 01, 2020 Season 1 Episode 12
Pack: Better Together

In this weeks show John is joined by an extra special guest, head of communications at Eximia Graeme Cook.

Graeme is former EMEA strategic communications manager at Microsoft and has worked for both London Heathrow and BT in the past communications roles.

After telling our own Graeme and John origins story via wrestling and sharks, we talk about the power of stories and how you can harness storytelling to help get buy in for your ideas. 

From neuroscience to Jaws, selling junk on eBay, right through to the neuroscience behind the way our brains LOVE stories, we give you practical and, sometimes slightly less practical, uses for stories which will help you engage people and rally around your ideas!

A fascinating episode not to be missed…

Let’s do this!

—————

1. 5 Business Lessons We Can Learn From JAWS
https://thedailyjaws.com/blog/2019/7/25/5-lessons-business-we-can-learn-from-jaws

2. Is the Karate Kid to Blame for the Design Sprint?
https://www.ridewiththepack.com/is-karate-kid-to-blame-for-the-design-sprint/


3. Eximia Linkedin page

https://www.linkedin.com/company/eximia-comms/


4. Graeme Cook Linkedin 

https://www.linkedin.com/in/graeme-cook-20a80153/


5. Significant Objects Study

https://significantobjects.com/


6. Jaws the Novel - Peter Benchley

https://en.wikipedia.org/wiki/Jaws_(novel)


7. Fear City (Netflix)

https://en.wikipedia.org/wiki/Fear_City:_New_York_vs_The_Mafia


8. High Score (Netflix)

https://en.wikipedia.org/wiki/High_Score_(TV_series)

—————————
  
 Original music used in this podcast © Resting State by HOME:
  
 https://home96.bandcamp.com/releases
  
 Under the creative commons 3.0 license:
  
 https://creativecommons.org/licenses/by/3.0/



Show Notes

In this weeks show John is joined by an extra special guest, head of communications at Eximia Graeme Cook.

Graeme is former EMEA strategic communications manager at Microsoft and has worked for both London Heathrow and BT in the past communications roles.

After telling our own Graeme and John origins story via wrestling and sharks, we talk about the power of stories and how you can harness storytelling to help get buy in for your ideas. 

From neuroscience to Jaws, selling junk on eBay, right through to the neuroscience behind the way our brains LOVE stories, we give you practical and, sometimes slightly less practical, uses for stories which will help you engage people and rally around your ideas!

A fascinating episode not to be missed…

Let’s do this!

—————

1. 5 Business Lessons We Can Learn From JAWS
https://thedailyjaws.com/blog/2019/7/25/5-lessons-business-we-can-learn-from-jaws

2. Is the Karate Kid to Blame for the Design Sprint?
https://www.ridewiththepack.com/is-karate-kid-to-blame-for-the-design-sprint/


3. Eximia Linkedin page

https://www.linkedin.com/company/eximia-comms/


4. Graeme Cook Linkedin 

https://www.linkedin.com/in/graeme-cook-20a80153/


5. Significant Objects Study

https://significantobjects.com/


6. Jaws the Novel - Peter Benchley

https://en.wikipedia.org/wiki/Jaws_(novel)


7. Fear City (Netflix)

https://en.wikipedia.org/wiki/Fear_City:_New_York_vs_The_Mafia


8. High Score (Netflix)

https://en.wikipedia.org/wiki/High_Score_(TV_series)

—————————
  
 Original music used in this podcast © Resting State by HOME:
  
 https://home96.bandcamp.com/releases
  
 Under the creative commons 3.0 license:
  
 https://creativecommons.org/licenses/by/3.0/